****** I really like this, and will only continue to grow. Up there with WYDTM, and way better than the other XF winners singles.
EDIT: Has continued to grow, and has grown into one of my favourite Aussie tracks of the year. Also my favourite ARIA #1 of the year! It's just so happy and joyful, and her vocal runs at the end give me goosebumps. Last edited: 01/01/2014 01:39
**** She has a really good recording voice, much different from her live versions on xfactor, but that may be due to post production etc, but yeah, not a bad song, defs up there with sammy's debut single.
**** This does feel somewhat generic and it's really not tailored to her, but it's on the better side of generic and she's certainly a good enough singer to still do a great job even if it's not a perfect song for her. It does have the bonus of keeping her from shouting and yelling which is my only criticism of how she performs, so I'm quite happy with this.
**** I really don't get the excitement over this girl. I didn't think she had a particularly amazing voice based on the covers she had done on The X Factor, and even after this, I still don't particularly think she's got an amazing voice. However, this is a pretty good song. Especially for DNA Songs standards.
*** I agree with the sentiment that she sounds better with proper studio productions; it's just far more refined, particularly with her overbearing vocal moments that were so prolific throughout the show. This is generic and ok. Vocally decent and inoffensive. 3.25
*** Given the way that these X Factor exports come into fruition, it's fair to say that their one targeted result is sales, sales, sales. So their method of going about this seems to be the idea of coming up with a perfectly serviceable song, one that people hear and aren't offended by, and even find themselves enjoying. It's not hard to see how given the circumstances, this was able to shoot straight to the top of the charts, which is perhaps mission accomplished. That is unless they had higher aspirations.
The problem they have is that in the short term*, serviceable just doesn't sell. At the time of writing, the charts are still based solely on sales, which primarily go through iTunes. This means that in order to get into the chart, a song needs people to perhaps hear it some place, decide that they want to buy it, and then they just need to remember it by the time they log onto their computer or iPhone or whatever. If a song is serviceable, it means that it does what it's supposed to do. This is where there's an issue because it gives nothing for a listener to latch onto it specifically amongst the torrent of music vying for attention. The songs that end up getting this attention are the ones that crave for the attention and work hard for it. A lot of the time, songs like this can be accused of irritation or annoyance ("Barbra Streisand" perhaps as an example), but at the end of the day, the general public can be made to believe that they like just about anything as long as it's introduced to them the right way. Depending on your opinion, music may probably be at its best when removed of the bells & whistles and just left with quality, but it won't drive as many sales as someone saying the f-word repeatedly.
And so of course, this is "Alive"'s problem. It's just not quirky or interesting enough to survive the higher rungs of the chart. However I don't think it's a very good song anyway. The lyrics meander around the one concept introduced into the song and make no real progression. The only thing that ever comes to notice for me when I listen is the weird effect on her voice during the start of the chorus, I don't know why it's like that but it leaves me a little cold.
This looks like a second year in a row of diminished returns for the X Factor winner, which makes the projection for next year a bit concerning (for them, not me, of course!). Perhaps next year's winner single should be the "Gangnam Shake"? 3.1
*I mean this to be the whole of the time that a song is 'chart active', I am obviously well aware that in the very short term, this was a #1 hit Last edited: 18/11/2013 18:15
**** Pretty generic, Katy Perry "Roar" generic. Still, all top 40 radio sounds the same, so we are forced to applaud mediocrity. Its ok, thats all i have to say. Shame about the video though, now that was awful, which is why sony took it down. you can still see it here (http://tinyurl.com/lt9u47x) though.
*** I was never going to love this from the outset but for an X-Factor winners single it's very good, can't get to attached though because she will just disappear and this will become a distant memory real soon.