Problem is that 20% Aus music is literally the required quota for broadcasting, and some stations get away with it by shoving the Australian music during the late night hours to fill that quota. So many institutions really could be trying a lot harder.
There was a well-publicised article early last year in the Herald Sun about the utter lack of Australian artists being played on Australian radio (I don't have the link, but hopefully someone reading this does). It's a real pity they don't play more Australian music; I mean, it's not as if there's any shortage of new, fresh and radio-friendly music that the mighty music networks can play.
I thought the quota for Australian music on Aus radio was 25% though Hijinx.
For what it's worth, Tequila is still climbing on US Pop radio even though it's not on the Hot 100 because it went recurrent, it shouldn't be far from its peak if it were still charting
Yeah you're right, I often forget if it's 20% or 25% but that just shows how far off it is, as it would imply an average of 10 Australian entries in the top 40.
I might have said this elsewhere ages ago but I think 2017 really was the tipping point where it became clear that the typical negligence just wasn't cutting it in the streaming era. That was when we went so long between top 10 hits by Australian artists, that the next top 10 hit after Pnau's Hottest 100 assisted hit "Chameleon" was...Pnau's Hottest 100 assisted hit "Go Bang" 12 months later. The Spotify playlist with the biggest influence in the country, Hot Hits Australia, regularly featured only about 5 Australian tracks (in its list of 50) and so often it was always just the few hits that managed to cut through (in spite of their lack of prior help), from the same 5 artists who were big enough and with very little shuffling (I think "Waves" & "Moments" were on there for about 6 months each). Popular hits from Amy Shark & Morgan Evans never made the ARIA top 50 and instead peaked around #55 because they weren't ever given playlist time.
The worst thing is because they often only ever support artists big enough to dent the chart, is that it destroys any chance of artists breaking through. I noticed the other day that there were just 3 Australian artists that scored their first top 50 hit in 2018, Gang Of Youths, KIAN & Morgan Evans. Morgan did so in spite of Spotify, KIAN did so in spite of radio, and Gang Of Youths (barely) did so in spite of both. Breaking new artists through is important because hoping to save the quota with a new Peking Duk single every 6 months isn't really viable forever.
What's interesting is that after the article/discussion was publicised, it did seem clear that higher ups took note of it and put more effort in. Hot Hits Australia had significantly more Australian content on it, even from less establish artists like Ruel, Mallrat & Thelma Plum. They'd often keep the more left-field ones languishing at the bottom where they don't get all that many streams but it was at least an effort. Unfortunately they slacked off a fair bit after that and radio isn't doing much better. Today's playlist update was relatively impressive, they added Dean's new single right away and there's a high Australian concentration at the top, it's just unfortunate that they seemingly need to pay lip service to overseas major label artists so locals get the side eye.
I completely agree with you though, there is so much Australian music that could get a chance on radio. I'm pretty sure people do want to support Australian music but it's hard to do that when they're just not hearing any of it. The Hottest 100 proves that with enough exposure and support, people will readily worship Australian music, even more than international equivalents.
I 100% agree with everything I just read. I'm happy to see that there is someone who agrees with my stance on radio/Spotify/media in general/Apple Music not featuring enough Aussie tracks on a regular basis. I've encountered a lot of hostility in relation to my opinions from people who say that if Aussie music is good enough to chart, it WILL chart. But that is just not so, given that Hot Hits Australia and Today's Top Hits essentially control the charts more or less these days.
The few Aussie songs that the big media execs allow onto their radio playlists/Spotify playlists generally do well - thus, when a relative unknown like KIAN gets high playlist positions, he manages to score a Top 20 on ARIA, and as a result, the aforementioned media execs give themselves a pat on the bat because they're "supporting" Aussie music, when they really couldn't be doing any less to support it.
Also, something I thought I might add: P!nk's "Whatever You Want" stuck around in the Australian Airplay Top 100 for ages last year. Radio just kept smashing it and smashing it week after week, (seemingly) without even noticing that it had dropped out of the ARIA Top 100 weeks (months even?) before.
If something like what happened to that phantom P!nk song, was to happen to an Aussie artist like Ruel, for instance, the (positive) consequences would be huge - sales/streams/downloads would increase, his fan following would increase, he'd likely gain more Instagram, Facebook, and Instagram followers, publicity as a whole would increase, and, hopefully, music directors would realize that Australian music is generally well received and thus would seek to play it more in future. This is all hypothetical, but radio airplay can do so, so much to help Aussie artists get off the ground.
Yeah, something I've noticed sadly is that radio is rarely ever trying to break new artists anymore, instead playing catch up (or not even bothering) with the charts, or just sticking with established favourites. Freya at the moment is a rare exception but even she's pretty lagged behind established UK success.